1. Hy-Vee
Hy-Vee is a very well-known grocery store throughout the Midwest. Like Publix in Florida, Hy-Vee can be found on almost any street corner, and while they have food and drinks, you can sometimes even find fan apparel in them.
As a large grocery store chain, it would make sense for Hy-Vee to want to be a big sponsor for the Wildcats, maybe even as the big 50-yard line sponsor.