In addition to wild celebrations, fancy bowl bids, and the satisfaction of cheering for a winner, chalk up one more advantage to being successful: prime television coverage. K-State has announced that its trip in Morgantown next Saturday has been chosen as the FOX College Football Game of the Week. Assuming both squads take care of business this weekend (K-State at Iowa State, West Virginia at Texas Tech), this looks to be a match up of top five teams kicking off in prime time at 7 Eastern/6 Central.
K-State has already received national attention through Fox and affiliate FX in games against Miami, Oklahoma, and KU. This exposure serves the triple advantage of broadcasting to potential recruits outside of regional television coverage, making games accessible to alumni and fans outside of the region, and reinforcing the Wildcat product in the minds of the sports media (the mere reinforcement of a name can cause pollsters to internally rank a team higher because it’s more popular, leading to better poll positioning).
At the end of the day, everyone wins when K-State wins. And although Fox isn’t everyone’s go-to channel for college football, this battle of undefeated Big XII teams should draw several million pairs of eyes. Bill Snyder just has to make sure his team doesn’t stumble in Ames this Saturday against a ranked Cyclones team that seems to always play K-State hard. The kickoff for that game is scheduled for noon eastern time and will be broadcast on, you guessed… FX.